Unilever, Pond’s Rejuveness
   Headline: Happy New Year! Whichever one you want,
   Copy: Because time is so relative.
   Background: This ad was published January 1, 2009 in the largest circulation newspaper in Ecuador.

   Unilever, Pond’s Rejuveness
   Background: Ad published in Markka Registrada magazine in Ecuador (Advertising and Marketing).
   The paper was all wrinkled except in the area where the product appeared. 

   City of Guayaquil Firefighters Squad, Social Campaign, 
   Background: The purpose of this campaign was to raise the awareness of the people of Guayaquil
   about memorizing the phone number of the city’s Firefighters Squad. Boxes of Domino’s
   Pizza and KFC bags were used and given away with the concept of the “number” that can save
   your life.

   Domino’s Pizza
   Knowing Domino’s phone number can save your dinner. The firefighters’, your life. 102. Memorize it.

   KFC
   Knowing the phone number of KFC can save your stomach. The firefighters’, your life. 102. Memorize it.

   GlaxoSmithKline, Scott’s Emulsion
   Tagline: You will grow strong and healthy!
   Background: Scott’s Emulsion is the leading children’s vitamins supplement in Ecuador.

   Procter & Gamble, Tide Ultra Stain Release 
   Headline: A poorly-washed stain will always reveal itself. Try Tide Ultra Stain Release.
 

   Procter & Gamble, Olay
   Headline: How old are your 38?
 

   JVC, DXT99
   Headline: The most powerful in it's class.
 

   Kinetika, Institutional   
   Background: This idea was developed to advertise the services of Kinetica, a small production        
   company that agencies use because of its speediness and low production costs. The three prayer
   cards were placed in the Christmas edition of an advertising and marketing magazine, taking
   advantage of the religiousness of the month. The three “saints” are the budget, animation
   and sound staff respectively.
   Copy: The production company that everyone seeks when they need a miracle.
   
   Prayer to Saint Francis
   O, Saint Francis, patron of animation and post-production, who so patiently work for your
   parishioners’ satisfaction, be our guide in the next production and seek the well-being of those who
   commend themselves to you. Amen.
   

   Prayer to Saint Paul
   Father Saint Paul, valiant preacher of the budget, who communicates the good news of justice in price,
   have mercy on austere clients and help us for the salvation of our ideas both in audio and video. Amen.
 
   Prayer to Saint Xavier
   Divine Brother, Saint Xavier, you who conducted the celestial chantings by creating infinity
   of harmonious choirs; instill peace in the ears of your servants by irradiating always the best melodies.
   Amen.

   Procter & Gamble, Tide to go
   Poster Campaign
   

   JVC, LCD Televisions
   Background: Under the campaign platform, “Feel what you are watching” the elevators
   of the shopping centres where JVC televisions were sold in the city of Guayaquil were used.

   Miami Short Film Festival, Institutional
   Poster Campaign

   Absolut Vodka
   Background: During my time at TBWA Ecuador, I had the privilege of being part of the team
   in charge of developing the first Ecuadorian ad for one of the most iconic
   campaigns in the history of advertising. After almost 4 months of work and presenting
   over 350 sketches (designs), Absolut Quito was born.

   Self promotion, Mailing
   Background: The idea was to use the names of the 10 most important advertising festivals, making
   them fit in one simple sentence.
   Copy: “A LION (Cannes) poked my EYE (Ojo de Iberoámerica) out but, just the same, I got into
   my FIAT (FIAP) and, driving slowly like a SNAIL (CARACOL), I arrived in NEW YORK (New York
   Festival) and LONDON (London International Award), but the COLD (CLIO) was so intense that I
   preferred to go THE ONE (The One Club) to the CARIBBEAN (Caribe) and enjoy the fabulous SUN
   (El Sol).”
   If in one simple sentence I managed to include 10 awards, imagine what I can achieve with
   a few campaigns.